Poached from the fine blog, nereukinesis.
UPDATED WITH RANT:
Does anyone actually believe Bob McNight when he says, “It wasn’t that the surf industry did anything wrong, it’s just that there are so many more poeple in the water today…”?
I’ve stayed away from rants against commercialism for the most part. I like that we have warmer wetsuits, I like the fact that some of us get paid to push surfing as far as it goes. But this quote pisses me off. This quote makes it apparent that Bob McKnight thinks you have the IQ of a patch of rotting kelp.
Hey BOB, why does Quiksilver sponsor surf schools? A: To GROW it’s consumer base. Hey BOB, why does Quiksilver create viral videos geared towards non surfers? A: To make surfing look cooler and GROW it’s consumer base. What happens while you are making surfing look cooler to the masses (the marketing equivalent of naming a secret spot) and poping new surfers out of camps? A: Our lineups GROW.
Hey BOB, newsflash: You are the crowd problem, but I think you know that. Don’t worry, it’s not just you. Its also every other publicly owned surf company who’s sole mission has changed from scoring uncrowded waves to making more money for the shareholders. I can take the crowded lineups though. It sucks, but I can take it. What I can’t take is your bullshit.