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The End Of The Surf Industry?

Saturday, January 5th, 2008

Ok, that headline is sensationalist crap and those responsible have been sacked. The fact is though, PacSun is closing 154 stores, Hansons surf shop is rumored to be 40% down from sales figures last year and Surfride fired all it’s employees to cut costs in December.

Is all this indicative of a crap economy, or is Nick Carroll’s prophecy that surfing would cease to appeal to the masses coming true mere months after he called it? My call is that the masses (surfers included) are over surf clothing, but aren’t over surfing. How do I figure that? I haven’t seen a 40% decrease in the size of North County lineups. I think surfboard sales figures could back this claim up, but I don’t have any. Another source could be numbers from more ‘core’ surfshops, by which I mean shops who cater to actual surfers, vs. wannabes.

Are any of you ladies and gentlemen industry insiders who could shed some light on this for us?

Update: Adam points out Pac Sun is closing some Hip Hop stores, not ‘surf’ stores. Thanks bro.

Posted in industry | 19 Comments »

Hey wow, check out this video of GH I found on Mollusk's site.
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I want one of these surfboard slings for those long walks to trestles.
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Ryan Heywood releases Bodysurf v3. Spot-Fucking-On and not a logo to be found. Makes me want to go get some with just my skin on.
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A new episode of Hi Shredability with Chris Christenson and Brad Gerlach riding Harleys and looking for waves in New York.
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Awesome spot logos! Just don't ask where they are.
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Reminds me of byrne, the heads, arcade fire... etc. You can get their album for a buck through July 4th.
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The End Of The Road. Why we'll have no seafood left in 50 years. I ate my entire seafood quota for the year the other week in North Carolina.
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