Ok, that headline is sensationalist crap and those responsible have been sacked. The fact is though, PacSun is closing 154 stores, Hansons surf shop is rumored to be 40% down from sales figures last year and Surfride fired all it’s employees to cut costs in December.
Is all this indicative of a crap economy, or is Nick Carroll’s prophecy that surfing would cease to appeal to the masses coming true mere months after he called it? My call is that the masses (surfers included) are over surf clothing, but aren’t over surfing. How do I figure that? I haven’t seen a 40% decrease in the size of North County lineups. I think surfboard sales figures could back this claim up, but I don’t have any. Another source could be numbers from more ‘core’ surfshops, by which I mean shops who cater to actual surfers, vs. wannabes.
Are any of you ladies and gentlemen industry insiders who could shed some light on this for us?
Update: Adam points out Pac Sun is closing some Hip Hop stores, not ‘surf’ stores. Thanks bro.