Archive for July, 2006

Gary Hanel bonzers

Monday, July 31st, 2006

Gary Hanel bonzers.

Rob Machado US Open Win

Monday, July 31st, 2006

Surfline photo essay on the Rob Mob win at the US Open.

ExposureMeter

Monday, July 31st, 2006

Every few months Transworld Surf puts out their ExposureMeter. It’s a graph of the top 50 surfers ranked by the number of ads, photos and mentions they’ve had published in the major mags.

exposureMeter

Here’s the basics on reading the chart: orange is paid ads, grey is editorial. For me, the most interesting info provided by the exposure meter is who is getting coverage without being schlepped about ad space like the newest carrot peeler/slicer/wedger. Case in point: Dan Malloy comes in at 22nd on the ExposureMeter, without a single ad published. Thats a 0 add edit ratio and 3rd for total editoral. Can you tell I enjoy these stats? Only two other waveriders in the top 50 didn’t drop a dime for their coverage: Rasta (40th), and Austin Smith-Ford(44th).

Another interesting bit about the ExposureMeter is the Logo Wars. It’s a tally of the total number of logos apperances a brand has recieved. Channel Islands rings in at number 1. I would bet they payed much less to get there than Quik paid to get to number 3.

While this is fun, I’d like to see something like this related more to surfing and less to business, like, I dunno, maybe a SprayMeter?!? Come on TWS, get out the protractor and get some intern measuring fans and counting water droplets! My money is on Pancho for the Total metric tons of displaced water category.

Clark Foam Widow

Sunday, July 30th, 2006

Widow of Clark Foam employee sues Grubby.

Thursday, July 27th, 2006

Hendig, serious ding repair.

Thursday, July 27th, 2006

Perfect waves in southwest France. Surfline

Thursday, July 27th, 2006

Oh man… poo, heavy metals, now we gotta worry about radioactive water too?

Off Center

Wednesday, July 26th, 2006

off center fin

Again, more on sways.

Surfing Ring

Wednesday, July 26th, 2006

wave pool

wave pool

More on sways.

Wednesday, July 26th, 2006

Shaun, for your Fiji trip you need one of these.


Ten Over - Links for Flat Spells
  • Hey wow, check out this video of GH I found on Mollusk's site.

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  • I want one of these surfboard slings for those long walks to trestles.

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  • A three six zero preformed on nothing more than a belly button. (How's the commentary brah!?!) Here's an erBB thread with more video from this contest at Sandy's Beach in Hawaii.

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  • Ryan Heywood releases Bodysurf v3. Spot-Fucking-On and not a logo to be found. Makes me want to go get some with just my skin on.

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  • Remember the press release, email and social media campaign quk put out when Julian Wilson pulled that sushi rollshit? O'niel and redbull have a clone of that machine rolling for Jordy's rodeo flip. Here's the video on Yahoo sports.

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  • A new episode of Hi Shredability with Chris Christenson and Brad Gerlach riding Harleys and looking for waves in New York.

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  • Awesome spot logos! Just don't ask where they are.

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  • Reminds me of byrne, the heads, arcade fire... etc. You can get their album for a buck through July 4th.

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  • Why couldn't these guys take the Cardiff reef sup crew with them? We could have all chipped in to make it possible.

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  • The End Of The Road. Why we'll have no seafood left in 50 years. I ate my entire seafood quota for the year the other week in North Carolina.

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